I find the fabulous Spanish fashion company, Desigual, to be an incredible addition to Europe’s current monochrome trends. While I like to use black in my outfits as much as the next person, I prefer to use it in contrast to color. Creating that color pop livens up everything in an outfit. Living in Lugano, Switzerland, the fashion trends are predominantly focused in black and white. Any pieces in color are likely to be picked out in a crowd and you might end up seeing someone with something you own because you both bought the most unique and colorful piece out there (I know because it’s happened to me!) Coming from Lugano where the elderly wear seasonably appropriate and reserved outfits and the youth prefer punk and edgy black outfits, not a lot of color or variety sneaks into the fashion mix.
I wish this held true only for Lugano but I’m afraid from where I see it, it’s a bit of a Europe wide phenomena. The world is far less colorful than I imagine it to be. Desigual’s sucess, and their recent conquer of the entirety of the U.S., is in my eyes unprecedented in such a monochrome world. Who would guess that such eye-catching pieces would take off in places where the mainstream and blend in is valued. Coming from a limited budget and a desire for all things colorful and funky, I literally begin to drool over the coats and purses that everyone and their mother seem to have from Desigual. From what I can tell, Desigual relies on a collage style of design, using text in multiple languages, Asian influenced line and images, and geometric shapes. The coats are truly distinct, featuring Mandarin style collars, buttons, and psychadelic designs.
I know that I’m a bit biased about this and predisposed to like the most colorful and inspiring fashion design company out there right now but their pieces just might have me out holding a sign saying “Desigual coat or bust.” Not really, but there’s something about their novelty that appeals to many. And novelty is certainly one of the necessary components of fashion!